The purpose of the Impossible Project was to create a physical product based on research of a given subject and develop a plan to market the end product.
I created a “fictitious” secret society for this project that would outwardly look sinister but have intrinsic values of civic virtue and progress. The ultimate form of the society would see its members infiltrating positions of high stature that could influence a city on a large scale. I handled the creation of 3D printed rings that featured the society’s emblem, produced a leave behind booklet, and a rule book that outlines the values and rules of the society.
The leave behind booklet acts as a marketing piece that drives readers to a secret, easter-egg website which includes a video that “explains” the structure, morals, and membership of the secret society. All written content and design are my sole creation.